Unified Solutions America Hails Defense Secretary Hegseth’s Bold Reprogramming of Military Leadership, Calls on Corporate America to Ditch DEI Distractions and Embrace Merit-Based Warfare.

Frankfort, KY – September 30, 2025 – In a resounding endorsement of Defense Secretary Pete Hegseth’s extraordinary address to hundreds of U.S. generals and admirals at Quantico, Virginia, Unified Solutions America today issued a call for corporate leaders to heed the same urgent message of reform.

Hegseth’s directive to overhaul military standards, end “woke” culture, and refocus on lethality, including mandates for no “fat troops” or generals, clean-shaven troops, and an outright rejection of diversity initiatives, serves as a blueprint not just for the armed forces, but for American industry as well.

“Secretary Hegseth’s invitation to 800 generals and admirals for this reprogramming session could easily have been extended to 800 CEOs,” said Brooks Crenshaw, Managing Partner of Unified Solutions America and a former U.S. Navy Special Warfare intelligence professional with a decade of experience in human intelligence support and targeting operations.
“While corporate America may lack the military’s ethos of lethality, we operate under strikingly similar principles: hire the best, execute with precision, and never waste resources on distractions that undermine the mission. Business has its own make or break outcomes, and economic survival hangs in the balance. Wasting time and talent on ideological nonsense is not just counterproductive; it’s suicidal for any competitive company.”
Crenshaw, who draws on his elite military background to guide organizations toward high-performance cultures, emphasized the parallels between the military’s post-Biden decay and corporate America’s self-inflicted wounds. Hegseth excoriated the armed forces for years of erosion under diversity, equity, and inclusion (DEI) mandates that prioritized “firsts” over fitness and competence.

“The same rot plagues companies,” Crenshaw continued. “Too many leaders are hired or promoted for the wrong reasons: chasing ‘diversity milestones’ dictated by foolish politicians and management consultants. These companies don’t have HR departments anymore; they have Political Commissariats, the result of generations of NeoMarxist capture of the universities that migrated to corporate America through its HR departments. Hegseth’s message wasn’t just for the Pentagon, it would benefit all of American industry. Point out the obvious ideological garbage and get back to winning.”
Unified Solutions America, a transformative consulting firm blending academia, business strategy, and military Special Operations expertise, positions this moment as a pivotal opportunity for corporations to realign. The firm’s merit-based framework helps mid- to large-sized organizations dismantle rebranded DEI initiatives, quantify their financial and cultural costs, and rebuild cultures rooted in unity, purpose, and performance.

“The economic battlefields where companies fight for survival demand the same discipline. Don’t squander money and resources dying on the altar of DEI,” Crenshaw urged, “retool now or perish.”
For media inquiries and expert commentary on purging ideological distractions from business and beyond, contact co-Founder Professor Wilfred Reilly, an Associate Professor of Political Science at Kentucky State University and acclaimed author of Lies My Liberal Teacher Told Me, Hate Crime Hoax, and Taboo.

Reilly, a leading voice debunking myths of systemic bias and advocating for meritocracy, co-founded Unified Solutions America as a “DEI Rehab” consultancy to empower organizations with data-driven paths to efficiency and cohesion.

For more information on Unified Solutions America and its services, visit UnifiedSolutionsAmerica.com.
About Unified Solutions America
Unified Solutions America is a cutting-edge consulting firm dedicated to helping organizations rediscover their core values and realign with their true purpose. By leveraging a three-pronged methodology from academia, business, and elite military Special Operations, we foster team cohesion, streamline operations, and drive mission-focused results. Our merit-based alternative to traditional DEI models exposes hidden costs, implements change management, and builds sustainable high-performance cultures.
Learn more at UnifiedSolutionsAmerica.com.
Media Contact:

Brooks Crenshaw, Managing Partner
Unified Solutions America
Email: info@unifiedsolutionsamerica.com
Phone: (773) 819-9541‬
Website: UnifiedSolutionsAmerica.com
Professor Wilfred Reilly
Co-Founder
Available for interviews on DEI reform, meritocracy, and cultural realignment