by destrecht | Jul 16, 2025
Macy’s Macy’s 2023 Thanksgiving Day Parade included performances by two gender non-conforming Broadway performers, prompting a petition calling for a boycott, leading to a reported 3% dip in same-store sales in Q4 2023. The incident contributed to a $100 million...
by destrecht | Jul 16, 2025
John Deere John Deere’s DEI initiatives, particularly its focus on diversity hiring, provoked significant backlash among its rural customer base, ultimately leading to a boycott in 2024. As a result, the company’s sales experienced a notable decline of 15...
by destrecht | Jul 16, 2025
Harley-Davidson Around 2023–2024, the company began implementing Diversity, Equity, and Inclusion (DEI) initiatives, including employee training programs, supplier diversity goals, and support for LGBTQ+ events. These moves aligned with broader corporate trends, but...
by destrecht | Jul 16, 2025
Target Target’s 2016 gender-neutral bathroom policy and 2023 Pride Month campaign, featuring LGBTQ+-inclusive products like gender-neutral clothing, aimed to promote inclusivity. Both initiatives faced significant customer backlash, leading to boycotts. The bathroom...
by destrecht | Jul 16, 2025
Jaguar Jaguar’s 2024 rebrand, emphasizing a minimalist logo and abstract, inclusive ads without cars, led to a 97.5% sales drop in Europe by April 2025, with only 49 vehicles registered. The campaign, part of a shift to an all-electric, ultra-luxury brand, aimed to...
